Honda announced its return to production in Türkiye with plans to establish a new motorcycle manufacturing facility in the Aliağa district of the Aegean city of Izmir. Valued at approximately TRY 760 million (JPY 2.94 billion), the new investment marks a significant step in the company's regional expansion strategy.
The new plant will be constructed on a 100,000-square-meter site and is expected to become operational by mid-2026. In its initial phase, the facility will have an annual production capacity of 100,000 motorcycles, with potential to scale up to 200,000 units in the future. The investment is also projected to create 300 direct jobs.
Türkiye's motorcycle market has seen substantial growth in recent years. In 2024, Honda achieved record-breaking sales in the country, delivering 162,000 units and solidifying its leadership in the sector. This surge in demand was a key factor behind the company's decision to reestablish local production.
The Aliağa plant is expected to generate broader economic benefits, including increased activity in supporting industries such as parts suppliers and logistics. Beyond its immediate economic impact, the investment is seen as a clear endorsement of Türkiye's long-term economic potential and its strategic emergence as the nexus of manufacturing.
Honda's return also reflects a broader trend toward regional manufacturing in the automotive and motorcycle sectors. Once operational, the new facility will not only help Türkiye meet growing domestic demand but also enhance its competitiveness on the global stage through expanded production capacity and export potential.