4th
Türkiye’s rank among most preferred tourist destinations in the world in 2024.
62 million
Number of international tourist arrivals in Türkiye in 2024.
577
Number of blue-flag beaches in Türkiye.
USD 972
Average spending per visitor in 2024.
As the 4th most popular tourist destination in the world and attracting more than 62 million tourists in 2024, Türkiye continues to present vast investment opportunities in both the established and newly-developing subsectors of the tourism industry.
With its favorable location, existing potential, and mega projects, the tourism sector continues to grow at a rate that outstrips its bed capacity. Even though there has been a surge of investments in the last several years, there is still ample room for new ventures. Eastern and Southeastern Anatolia both have untapped potential for cultural tourism as well as the increasingly popular boutique hotel concept, which blends well with the characteristic nature, history, and culture of the regions.
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In 2024, Türkiye was the 4th most popular tourist destination in the world according to UNWTO.
- In terms of tourism receipts, Türkiye was the 7th country in the world according to UNWTO.
- According to the UNWTO World Tourism Barometer, the number of international tourist arrivals in Türkiye in 2024 was 60.6 million, up 10 percent year-on-year, with international tourism receipts totaling USD 56.3 billion, up 12.4 percent year-on-year.
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In 2024, average spending per visitor grew 23.5 percent to USD 972 when compared to 2019.
- Istanbul Airport was Europe’s busiest airport in 2024.
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Türkiye boasted 21,935 tourist accommodation establishments with over 1,019,000 rooms as of August 2025.
- In 2024, arrivals to tourism facilities reached 83,2 million, and overnight stays recorded as 216 million.
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With regard to religious tourism, Türkiye is one of the few countries in the world that is home to sites from a number of major religions, including Islam, Christianity and Judaism.
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Türkiye has 8,300 km of coastline and ranks 3rd globally with its 577 blue-flag beaches.
- Türkiye is home to 19 UNESCO World Heritage Sites and has 84 sites in tentative list.
- In terms of international city arrivals, Istanbul was 2nd and Antalya was 6th city in the world.
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The Turkish government offers incentives such as reduced utility prices and reduced tax rates, while also pursuing policies aimed at eliminating any bureaucratic barriers that may hinder growth in the tourism sector.
