Türkiye's leading e-commerce platform Trendyol Group, the world's largest unmanned aerial vehicle manufacturer Baykar, active sovereign investor ADQ, and leading global digital payments and financial technology provider Ant International signed a memorandum of understanding (MoU) to form a strategic venture aimed at developing a next-generation fintech platform tailored for the Turkish market.
The new venture will leverage artificial intelligence and financial technologies developed in Türkiye to expand access to finance for individuals and small businesses. The platform aims to offer a comprehensive suite of integrated financial services, including digital payments, retail and SME (small and medium-sized enterprise) loans, deposits, investment products, and insurance.
The platform is expected to launch in the coming months, pending approval from relevant official institutions.
"Following approval from the relevant regulatory authorities, this strategic partnership will enable the development of a platform that provides a comprehensive range of integrated financial services, including digital payments, retail and SME loans, deposits, investment products, and insurance," Trendyol said in an official statement.
Powered by the world-class AI, e-commerce, and fintech expertise of the partners, the new venture seeks to improve the efficiency of financial transactions for both individuals and small businesses across Türkiye—within and beyond the Trendyol ecosystem, according to the statement.
"Our ambitions are simple: we want to make financial services more accessible, initially to our 250,000 SMEs, to support their e-commerce and e-export potential with our strong data-analysis capabilities, and to continue contributing sustainably and significantly to our country's economic growth," said Trendyol Group President Çağlayan Çetin.
“Through this partnership, we are combining Baykar's AI solutions and robust infrastructure with Trendyol's extensive user base and fintech experience. With a focus on high standards in risk management and security, we will build a fully domestic fintech infrastructure," added Baykar CEO Haluk Bayraktar.
The signing ceremony was attended by Trendyol Group President Çağlayan Çetin, Trendyol Group CEO Erdem İnan, Baykar CEO Haluk Bayraktar, Alibaba Group President Michael Evans, ADQ Deputy Group CEO Mansour AlMulla, and Ant International CFO Yi Zhou.